With a huge, booming market and continued growth, the demand in companies for marketing automation tools is greater than ever. Back in 2014, for example, there were nearly 11 times more B2B organizations using them than in 2011. That trend has only strengthened.
As more and more start their buyer's journey, service providers like Dingle continue to encounter new prospects with the same fundamental and very important question: What is marketing automation and what can it mean for us? I’m going to try to define the term and explore the phenomenon, focusing on what it is, who it’s for and why you should care.
Ready? Let’s go.