Brand Strategy and Identity

Find a meaning that resonates

Channel Strategy

Be in the right place with the right message

Content Strategy

Find ways to serve with content

Social Media Strategy

Key to interaction and measurability

Employer Branding

Communicate your culture

Brand Strategy and Identity

A meaningful brand has an interesting position in relation to the market, target groups, and the world around us. That meaning works as the basis for the brand promise and identity, as well as for creating executions, goals, and guidelines for the brand’s evolution and communication. The strategy outlines how the brand lives with its customers.

Channel Strategy

Channel strategy considers where your target groups are best reached and outlines the most relevant touchpoints in light of your goals. The strategy defines applicable channel-specific goals and metrics and specifies how they contribute to your business.

Content Strategy

Content strategy aids the brand to help, serve, and entertain its customers in its own way. The strategy work consists of defining the brand’s content mission that guides content themes and concepts. Meanwhile we agree on relevant goals and metrics as well as find best practices for production and publishing.

Social Media Strategy

Social media strategy is driven by content and channel strategy, and it defines key focus areas for interactive communication in social media channels. The strategy establishes a model for how and when to participate in online conversations and when to step aside. It also determines the ground rules of community management, making it easier to react to emerging topics.

Employer Branding

A good employer follows a premeditated strategy and acts on its employer promise. The brand strategy work will crystallize the employer brand promise and key cultural cornerstones, as well as determine metrics, practices, themes and values. An attractive employer pays attention to potential employees, commits them to the company and its story, and entices them to share its messages. The result benefits both the company’s business and atmosphere.
Dynamic purchasing of media

Profit from data-based advertising and analytics

Ongoing Content Production

Maintain a constant presence

Moderating services

Stay connected to the pulse of your target group

Rikastamo

Bring your customer insight to real-time

Marketing Communication

Succeed with effectiveness and efficiency

Dynamic purchasing of media

Drafting a bought media plan begins with business goals and desirable target groups. We combine both content distribution and tactical advertising to detailed data-based targeting, monitor results, and optimize the campaigns accordingly.

Ongoing Content Production

Relevant continuous content is created on the basis of your content and channel strategy. We make a publishing plan, take care of copywriting and visual productions, and make sure the message reaches your audience at the right time. Driven by our Rikastamo service, content planning is data-driven.

Moderating services

Our engagement team makes sure your community is well and attended to. We answer questions, interact with your community, and ensure not a single message goes unnoticed.

Rikastamo

Our Rikastamo service accumulates and combines data, increases customer satisfaction, and leads marketing effectively. It recognizes the best customer potential, targets and personalizes marketing, as well as guides product development and improves service experience. Rikastamo tells you how to talk to your audience with the right content in relevant channels.

Marketing Communication

Whether you need to increase your sales or strengthen your image, we plan and produce marketing communications campaigns that align with your goal. Fueled by data-driven customer insight, we design effective campaigns tailored to your target groups and find efficient ways to reach them.
Inbound Training

Delve into inbound marketing

Inbound Marketing Partnership

Succeed in inbound marketing

Inbound Strategy

Get a grasp on your buyer personas and customer journey

Content Calendar

Connect your content with the buyer’s journey

Marketing Automation Deployment

Kickstart your marketing automation

Website Development

Increase your findability and leads

Inbound Training

Grow your expertise in inbound marketing and explore the possibilities of marketing automation. Develop your organisation’s own content production skills with the help of our experts and the field’s best practices.

Inbound Marketing Partnership

With our continuous sparring support and content production you strengthen the cooperation between your sales and marketing teams and ensure a profitable inbound execution.

Inbound Strategy

Pulling your customers in doesn’t happen by accident but by knowing what makes them tick. When outlining your Inbound Strategy we follow a clear and practical process to construct credible buyer personas and map the buyer’s journey and the customer’s needs. The strategy relies on various sources of insight, such as relevant behavioral data, customer interviews, and your personnel’s expertise.

Content Calendar

A concrete content plan that supports the buyer’s journey ensures better prioritization, budgeting, and resourcing. We provide you with a content plan that ties into your inbound strategy and serves your customers.

Marketing Automation Deployment

Choose an automation platform that best serves your goals and make sure your organisation adapts to it efficiently. Our certified team helps with the licenses, setups, training, and composing the first campaigns.

Website Development

Make your website an integral part of your sales process. We help you in aligning your website with the buyer’s journey to improve findability, increase traffic, and generate leads.