Jesse from Finland

Unboxing the Finnish way

Huawei asked Dingle to reinvent the wheel. Huawei was about to launch a new smartphone and wanted to find a way to make an unboxing video that would not only stand out from traditional unboxing videos on YouTube, but also be a good fit for the Finnish audience.

Taking characteristics of Finnish heritage and turning those into an unboxing video resulted in a prop list featuring an axe, pieces of logs and a Huawei smartphone.

Huawei’s brand ambassador Jesse Kajes had the honour of unleashing the new Huawei P Smart 2019 phone in an unusual way (see the video below). The video resonated well with the Finnish audience – the video instantly became Huawei’s most viewed content piece