Shine like a star
Everyone’s the star of their own life
Dingle was in charge of designing a large product launch campaign for the Huawei Nova 3 smartphone. The campaign featured Huawei’s brand ambassador Antti Tuisku (Warner Music), a beloved Finnish pop singer, who encouraged Finns to tell what made them shine like a star.
The project took shape as a large-scale outdoor advertising and social media campaign. And Finns loved its message. People sent messages to Antti sharing what things in their lives made them shine like a star. Antti picked the two most inspiring stories and arranged an unforgettable day of surprises for the winners